Opleiding: Behaviour Change Facilitator

Contents

There is a need for communication professionals to design their communication through a behavioural lens. By doing so, they can facilitate and support stakeholders in adapting or changing their behaviours. This module will cover core topics specific to the role of a Behaviour Change Facilitator.

• Social Marketing Planning 
• Audience Insights
• Behaviour Change Theories
• Marketing Interventions
• Principles and Methods of Facilitation (Planning)
• Intercultural Facilitation

Who is this module for

• Current Employment:  You must work at least two days per week in a relevant field and organization, as proven by an employer’s statement (werkgeversverklaring).
• Work Experience: A minimum of two years of relevant working experience before starting your studies.
• Educational Background: A bachelor's degree in communication or related fields, such as business, marketing, international relations, public relations, management, linguistics, human resources, or psychology.

English Language Requirements for Admission

• Dutch nationals with a bachelor's diploma from the Netherlands: You don’t need to prove your English proficiency.
• Applicants with an International Diploma: An English certification test may be required if you earned your bachelor’s degree outside of the Netherlands. See for exemptions to English certification and minimum scores.

Practical information

• Introduction and Onboarding: During the introduction and onboarding day, we conduct individual intake sessions to determine if your company offers the appropriate context for selected assignments. If not, we will provide alternative assignments.
• Study Format: Intensive on-campus classes Thursdays from 9:30 AM to 4:30 PM. Lectures and seminars are integrated with full-time Master of International Communication students.
• Class Schedule: According to the academic calendar for 2025-2026, classes will start on Thursday in week 1.
• Support: You will have full access to our online learning environment Brightspace. You will receive coaching from expert teaching staff.
• Independent Work: You will work on assignments and engage in self-study. The required time investment varies based on prior experience and the possibility of integrating assignments into your workplace tasks.