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AI and Data Driven Business Model (eLearning) (EN)
Step into the digital world. Discover the AI and Data-Driven Business Model and why it is disrupting many sectors of the economy. Learn how to use data and AI for commercial success.
Learn how to use data and AI for commercial success. Increase your digital skills and awareness of data, Big Data, and the ‘data- and AI-driven’ business model. To succeed with AI and data, it is essential to understand the new business model behind organisations such as Netflix, Spotify, Booking, and OpenAI. This is what you will explore in this learning path.
We believe that anyone who wants to work with data and AI should first understand the business and economic foundations—why data is so important and how AI, combined with data, enables entirely new business models. During this journey, you will be guided through the world of data, AI, and the data-driven business model.
You will also explore your own digital footprint and concepts such as the “death of the internet” or zero-click internet. This module is designed to inspire and raise awareness, helping you take the first steps towards becoming data-driven. It also serves as the starting point of our AI Enabled Professional programmes.
This e-learning is intended for professionals who want to understand how data and AI transform business models and create commercial value.
The course is suitable for:
- Managers and team leaders who make strategic decisions and want to work with data-driven insights
- Business professionals who want to strengthen their digital and analytical skills
- Consultants and advisors who support organisations in data-driven transformation
- Professionals involved in product development, marketing, operations, or customer experience who want to understand how AI and data create value
- Anyone who wants to build a solid foundation in data, digital assets, and the data-driven business model before progressing to more advanced AI pathways
This programme does not require specific technical prior knowledge, but an interest in digital transformation, data analysis, and the use of AI in business contexts is recommended.
In this journey, we guide you through the world of data, digital assets, and the data-driven business model. It is designed to inspire and raise awareness, helping you take your first steps towards becoming data-driven.
Learning objectives:
- Understand why data is so important in today’s business environment
- Learn about data-driven and platform business models
- Discover the digital footprint you have already created
- Develop basic knowledge of data and data analysis
- Acquire fundamental data management skills
- Generate your own digital assets and understand the implications for the business model
- Prepare yourself and your organisation for the future
- Learn how to assess your data management capabilities and your readiness to work in a data-driven way
This learning path consists of:
- an eLearning consisting of a series of multi-media micro-learnings
- access to our AI playground in which you build your first AI models and can practice prompting
- quizzes to test your knowledge
- support via our AI 'learning buddy' to experience an Agent helping you
- examples of advanced agents including our EU AI Act Buddy
Related programmes from AXVECO build further on data and AI capabilities and include:
- AI Essentials (fundamental AI knowledge),
- AI Foundation (practical AI skills),
- AI Brevet NL AI Coalition (certification and application),
- Generative AI & Prompt Engineering Essentials (applying generative AI), and
- AI Enabled Professional (a comprehensive learning pathway combining online and classroom modules).
This training is an 8-hour e-learning. It can also be followed as a blended programme, where you combine the e-learning with an additional one-day classroom session.
The e-learning AI and Data Driven Business Model (Foundation) provides insight into how data and artificial intelligence (AI) transform organisations and enable new business models. The course explains why data plays a strategically important role and how AI contributes to value creation, more efficient decision-making, and the development of digital assets.
The e-learning covers the following core components:
- The importance of data in modern business: why data is one of the most important strategic assets for organisations
- Data-driven and platform business models: understanding how these models work and how they replace traditional linear models
- Digital footprint: awareness of the digital traces you have already left and how they can contribute to value creation
- Basic knowledge of data and data analysis: developing fundamental data skills and understanding data management
- Generating digital assets: learning how data can be transformed into valuable business assets and the impact this has on the business modelFuture readiness: preparing yourself and your organisation for a continuously evolving data-driven environment
- Self-assessment of data skills: evaluating your own capabilities and readiness to work in a data-driven way
This e-learning helps professionals increase their digital skills and data awareness and forms a solid foundation for further AI and data-related programmes, such as the AI Enabled Professional programme.
€495
E-Learning
8 uren
Data Management for the AI Era (eLearning+Classroom) (EN)
Do you want to work in a data-driven way or make use of AI? Then Data Management Foundation is essential for you!
Data Management Foundation helps you understand the key components of Data Management, develop a Data Strategy, and create an implementation plan for your organisation. This approach describes the Data Management components required to operate as an AI and Data-Driven Leader and achieve success in our data-driven world. The objective is to enhance your data management skills so that your organisation can manage data as a critical factor for business success.
This learning pathway is designed to provide a comprehensive framework for general data management while specifically enabling data management for Artificial Intelligence. Our approach to Data Management includes and goes beyond generic, process-based methods such as DAMA DMBOK2or FAIR by incorporating specific recommendations to manage data as a source of competitive advantage.
For anyone within an organization who bears responsibility for data or for the deployment of AI:
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CDOs / Heads of Data
-
Members of the Data Governance Council:
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Data Governance Leads
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Data Owners
-
Data Stewards
-
Enterprise Architects
-
CIOs
-
Heads of AI & Analytics
-
Compliance Officers, CISOs
-
Internal audit / legal roles responsible for assessing data and AI risks
Our approach to Data Management encompasses and goes beyond generic, process-based approaches such as DAMA DMBOK2 or FAIR by incorporating specific recommendations to manage data as a source of competitive advantage:
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Enabling data processing by both humans and machines
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Managing digital assets within an ecosystem, both internally and between parties
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Generating digital assets from data that enhance your organization's competitive position
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Selecting infrastructure and vendors, including cloud services
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Preparing your data to compete in ecosystems
The learning objectives are:
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Understanding why data matters today and why companies struggle with it
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Acquiring foundational knowledge of the core concepts of 'data', 'big data', and 'data management'
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Learning how to manage data to create value from it
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Discovering the Data-Driven Leaders' approach to managing data
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Developing your own data strategy (individually or as a team)
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Choosing the infrastructure and vendors you need to operate as a Data Leader
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Implementing Data Management within your organization
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Assessing and continuously improving your data management maturity
The course references many external sources, including DAMA DMBOK2, Linked Data, and other relevant frameworks and standards.
This learning journey consists of: - an e-learning with a series of multimedia microlearnings - quizzes to test your knowledge - support from our AI "learning buddy", so you experience how an agent helps you - one day of classroom participation in Utrecht with an English-speaking trainer
Would you like to explore the data-driven side further? Then have a look at our AI and Data Driven Business Model programme. You can also deepen your knowledge of AI itself, for instance with the AI Ethics and the EU AI Act programme.
Blended: e-learning and one classroom session
€825
Online
16 uren
Data Management for the AI Era (eLearning) (NL)
Wil je Data Gedreven werken of gebruik maken van AI? Dan is 'Data Management for the AI Era' essentieel voor jou!
Data Management Foundation helpt je om de belangrijkste componenten van Data Management te begrijpen, een Datastrategie te ontwikkelen en een implementatieplan voor je organisatie op te stellen. De aanpak beschrijft de Data Management componenten die nodig zijn om als AI en Data Gedreven Leider te opereren en succes te behalen in onze data gedreven wereld. Het doel hiervan is om uw vaardigheden op het gebied van datamanagement te verbeteren, zodat uw organisatie data kan beheren als een kritieke factor voor zakelijk succes.
Dit leertraject is ontworpen om datamanagement in het algemeen invulling te geven en daarnaast specifiek datamanagement voor Kunstmatige Intelligentie mogelijk te maken. Onze aanpak van Data Management omvat en gaat verder dan generieke, procesgebaseerde benaderingen zoals DAMA DMBOK2 of FAIR door specifieke aanbevelingen op te nemen om gegevens te beheren als een bron van concurrentievoordeel.
Voor iedereen die binnen een organisatie verantwoordelijkheid draagt voor data of voor de inzet van AI:
- CDOs / Heads of Data
- Leden van het Data Governance Council:
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- Data Governance Leads
- Data Owners
- Data Stewards
- Enterprise Architects
- CIOs
- Heads of AI & Analytics
- Compliance Officers, CISO’s
- Interne audit/legal rollen die data- en AI-risico’s moeten beoordelen
- Data Management herkennen als de infrastructuur waarop elke AI-ambitie rust en welke Data Management-disciplines de AI-capability van je organisatie versterken of remmen.
- Werken met één samenhangend vocabulaire waarmee governance-, architectuur-, business- en risk-rollen samen kunnen sturen op AI-readiness.
- De AI-readiness van je organisatie beoordelen aan de hand van concrete vragen: waar zitten de grootste hiaten in governance, kwaliteit, architectuur, security en metadata?
- De architectuurpatronen begrijpen die recentelijk door de komst van AI geïntroduceerd zijn, zoals RAG, vector databases, embeddings en knowledge graphs en begrijpen hoe deze samenkomen in een referentie-architectuur voor AI Data Management.
- Inzichten vertalen naar de juiste vervolgstappen voor jouw context: welke disciplines vragen als eerste aandacht en wat is de eerstvolgende juiste stap.
Dit programma is een e-learning met oefeningen en quizzen.
De e-learning kan op eigen gelegenheid worden gevolgd. Dit programma wordt ook aangeboden als blended programma, waarin de e-learning wordt aangevuld met een klassikale sessie.
Deze e-learning vormt een goede basis voor ons Data Driven Leadership programma. Tevens kunt u zich verder verdiepen in de wereld van AI, door bijvoorbeeld het programma AI Ethiek en de EU AI Act te volgen.
Deze training is een e-learning met de aangegeven studietijd. Deze e-learning kan ook blended worden gevolgd, waar je naast de e-learning ook een klassikale sessie van een dag volgt.
- Begrijpen waarom data vandaag de dag belangrijk zijn en waarom bedrijven ermee worstelen
- Fundamentele kennis verwerven over de kernbegrippen 'data', 'big data' en 'datamanagement'.
- Leren hoe je data beheert om waarde te creëren met de data
- Ontdek de aanpak van de Data Driven Leader voor het beheren van data
- Ontwikkel je eigen datastrategie (individueel of als team)
- De infrastructuur en leveranciers kiezen die u nodig hebt om als Data Leader te werken
- Implementeer datamanagement in uw organisatie met behulp van onze 5-stappenaanpak
- Uw volwassenheid op het gebied van datamanagement beoordelen en voortdurend verbeteren
De cursus verwijst naar veel externe bronnen, waaronder DAMA DMBOK2 en Linked Data en alle relevante ISO-standaarden. Zie ook: https://axveco.com/en/start-dmf-journey/
€495
E-Learning
10 uren
Data Management for the AI Era (e-learning) (EN)
Do you want to work in a data-driven way or make use of AI? Then Data Management Foundation is essential for you!
Data Management Foundation helps you understand the key components of Data Management, develop a Data Strategy, and create an implementation plan for your organisation. This approach describes the Data Management components required to operate as an AI and Data-Driven Leader and achieve success in our data-driven world. The objective is to enhance your data management skills so that your organisation can manage data as a critical factor for business success.
This learning path is designed to provide a comprehensive framework for general data management while specifically enabling data management for Artificial Intelligence. Our approach to Data Management includes and goes beyond generic, process-based methods such as DAMA DMBOK2or FAIR by incorporating specific recommendations to manage data as a source of competitive advantage.
For anyone within an organization who bears responsibility for data or for the deployment of AI:
-
CDOs / Heads of Data
-
Members of the Data Governance Council:
-
Data Governance Leads
-
Data Owners
-
Data Stewards
-
Enterprise Architects
-
CIOs
-
Heads of AI & Analytics
-
Compliance Officers, CISOs
-
Internal audit / legal roles responsible for assessing data and AI risks
Our approach to Data Management incorporates and goes beyond generic, process-based methods such as DAMA DMBOK2 or FAIR by including specific recommendations to manage data as a source of competitive advantage:
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Recognizing Data Management as the infrastructure supporting every AI ambition, and identifying which Data Management disciplines strengthen or hinder your organization's AI capability.
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Working with a single, cohesive vocabulary that enables governance, architecture, business, and risk roles to collectively steer AI readiness.
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Assessing your organization's AI readiness based on concrete questions: where are the biggest gaps in governance, quality, architecture, security, and metadata?
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Understanding the architecture patterns recently introduced by the arrival of AI—such as RAG, vector databases, embeddings, and knowledge graphs—and understanding how these come together in a reference architecture for AI Data Management.
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Translating insights into the right next steps for your context: which disciplines require attention first, and what is the appropriate next step.
This learning path consists of:
- an eLearning consisting of a series of multi-media micro-learnings
- access to our AI playground in which you build your first AI models and can practice prompting
- quizzes to test your knowledge
- support via our AI 'learning buddy' to experience an Agent helping you
- examples of advanced agents including our EU AI Act Buddy
This e-learning provides a solid foundation for our Data-Driven Leadership programme. Furthermore, you can deepen your expertise in the world of AI by following programmes such as AI Ethics and the EU AI Act.
This training is an e-learning with the indicated study duration. It can also be followed as a blended programme, where you combine the e-learning with an additional one-day classroom session.
* Understand why data is vital today and why businesses struggle with it.
* Acquire foundational knowledge regarding the core concepts of ‘data’, ‘big data’, and ‘data management’.
* Learn how to manage data to create value from that data. * Discover the Data-Driven Leader’s approach to managing data.
* Develop your own data strategy (individually or as a team).
* Choose the infrastructure and vendors required to operate as a Data Leader.
* Implement data management in your organisation using our 5-step approach.
* Assess your data management maturity and continuously improve it.
The course references many external sources, including DAMA DMBOK2, FAIR, Linked Data, and all relevant ISO standards. See also: https://axveco.com/en/start-dmf-journey/
€495
Online
10 uren
Digital Marketing with AI (eLearning+Classroom) (EN)
Stay relevant in the era of AI and Data driven marketing with our Digital Marketing course.
Marketing is changing rapidly due to AI, data, and intelligent algorithms. Concepts such as AI Agents, First-Party Data, Generative AI, Prompt Engineering, and changes in search algorithms — from SEO to GEO — have completely transformed the way companies understand and reach customers.
For marketing professionals, it is essential to understand and apply these developments so they can operate effectively in a “zero-click” world without traditional cookies, but with AI Agents, Skill Prompting, and stricter rules for data use.
In this e-learning, you will learn how to use AI and data in a smart, practical, and ethically responsible way to improve digital marketing strategies, deepen customer insights, and optimise campaigns. We have had more than 600 participants in this popular training.
This e-learning has been specifically developed for marketing and communication specialists, including:
- Digital marketers, content managers, and social media managers.
- Marketing analysts and CRM specialists.
- Growth and product managers looking to leverage AI for customer insights and conversion.
- Marketing and communication managers aiming to develop data-driven strategies.
- Professionals responsible for customer journeys, marketing automation, and digital campaigns.
This programme is focused on marketing professionals who want to learn practical AI skills, applicable not only to high-level strategy but also to concrete actions such as SEO, copywriting, segmentation, and predicting customer behavior.
This learning path consists of:
- an eLearning consisting of a series of multi-media micro-learnings
- access to our AI playground in which you build your first AI models and can practice prompting
- quizzes to test your knowledge
- support via our AI 'learning buddy' to experience an Agent helping you
- examples of advanced agents including our EU AI Act Buddy
- One day participation in our classical session in Utrecht with an English speaking trainer
After this e-learning, participants can further specialise in:
- Generative AI Essentials – for prompting
- Generative AI Foundation – for GPTs and smart AI agents for content and customer interaction
- Growth – for data-driven business strategies and customer intelligence
- AI Ethics and the EU AI Act
The e-learning also serves as a springboard for blended learning programmes, such as the classroom-based Digital Marketing Foundation sessions, where knowledge is applied directly in practice through cases, discussions, and expert guidance.
This training is a combination of e-learning and live classroom session.
- The importance of data, data science, and AI in marketing
- Applying basic skills in data analysis and AI for marketing purposes
- Using first-party data and AI for digital marketing
- Building your first AI models for marketing analysis
- Optimizing SEO and copywriting using ChatGPT / GPT-4 and prompt engineering
- Churn prediction and conversion rate optimization (CRO)
- Segmentation with clustering and analysis per segment for personas/ICP (Ideal Customer Profile)
- Behavioral forecasting with AI: motivators, conversion, churn, and patterns
- Advanced use of AI explained
- Designing Smart Agents for customer interaction and marketing insights
- Growth hacking of search algorithms * New regulations, ethical dilemmas, and risks
- Developing your own data- and AI-supported marketing strategy
€825
Online
16 uren
Digital Marketing with AI (eLearning) (EN)
Stay relevant in the era of AI and Data driven marketing with our Digital Marketing course.
Marketing is changing rapidly due to AI, data, and intelligent algorithms. Concepts such as AI Agents, First-Party Data, Generative AI, Prompt Engineering, and changes in search algorithms — from SEO to GEO — have completely transformed the way companies understand and reach customers.
For marketing professionals, it is essential to understand and apply these developments so they can operate effectively in a “zero-click” world without traditional cookies, but with AI Agents, Skill Prompting, and stricter rules for data use.
In this e-learning, you will learn how to use AI and data in a smart, practical, and ethically responsible way to improve digital marketing strategies, deepen customer insights, and optimise campaigns. We have had more than 600 participants in this popular training.
This e-learning has been specifically developed for marketing and communication specialists, including:
- Digital marketers, content managers, and social media managers.
- Marketing analysts and CRM specialists.
- Growth and product managers looking to leverage AI for customer insights and conversion.
- Marketing and communication managers aiming to develop data-driven strategies.
- Professionals responsible for customer journeys, marketing automation, and digital campaigns.
This programme is focused on marketing professionals who want to learn practical AI skills, applicable not only to high-level strategy but also to concrete actions such as SEO/GEO, copywriting, segmentation, and predicting customer behavior.
In this training, you will discover how marketing is evolving through AI and data, and how to leverage these tools to work in a more customer-centric and results-oriented way.
After completing the e-learning and the classroom day, you will be able to:
- Understand why data, data science, and AI are essential for modern marketing.
- Deepen customer insights using AI and first-party data.
- Build practical AI models for customer behavior analysis, segmentation, and conversion.
- Optimize GEO and SEO including copywriting with a GPT and Plugins.
- Perform churn prediction and conversion rate optimization (CRO) via data analysis.
- Create campaigns using segmentations and persona analysis.
- Design Smart Agents and AI workflows for your organisation.
- Apply growth hacking to search algorithms and digital channels.
- Identify and process new regulations, ethical dilemmas, and risks.
This learning path consists of:
- an eLearning consisting of a series of multi-media micro-learnings
- access to our AI playground in which you build your first AI models and can practice prompting
- quizzes to test your knowledge
- support via our AI 'learning buddy' to experience an Agent helping you
- examples of advanced agents including our EU AI Act Buddy
After this e-learning, participants can further specialise in:
- Generative AI Essentials – for prompting
- Generative AI Foundation – for GPTs and smart AI agents for content and customer interaction
- Growth – for data-driven business strategies and customer intelligence
- AI Ethics and the EU AI Act
The e-learning also serves as a springboard for blended learning programmes, such as the classroom-based Digital Marketing Foundation sessions, where knowledge is applied directly in practice through cases, discussions, and expert guidance.
The e-learning can be started directly after purchase.
- The importance of data, data science, and AI in marketing
- Applying basic skills in data analysis and AI for marketing purposes
- Using first-party data and AI for digital marketing * Building your first AI models for marketing analysis
- Optimizing SEO/GEO and copywriting using ChatGPT / GPT-4 and prompt engineering
- Churn prediction and conversion rate optimization (CRO)
- Segmentation with clustering and analysis per segment for personas/ICP (Ideal Customer Profile)
- Behavioral forecasting with AI: motivators, conversion, churn, and patterns
- Advanced use of AI explained * Designing Smart Agents for customer interaction and marketing insights
- Growth hacking of search algorithms
- New regulations, ethical dilemmas, and risks
- Developing your own data- and AI-supported marketing strategy
€495
E-Learning
10 uren
AI Essentials / Literacy (eLearning+Classroom) (EN)
Utrecht
ma 21 dec. 2026
This learning journey takes you through the AI technologies and techniques behind intelligent applications such as expert systems, ChatGPT, and image recognition.
We explain artificial intelligence (AI) in an accessible way and cover the key foundational techniques, such as data analysis, machine learning, and deep learning. We also explore various application areas, including clustering, classification, (custom) GPT models, speech and music generation, and expert systems.
This combination of 8-hour e-learning and live classroom day is accredited at BCS Essentials level and provides an ideal basis for AI Literacy. The programme prepares you for an exam that can be taken via EXIN. A separate exam voucher is required for this (please contact us for more information).
Axveco is an Accredited Training Organisation of EXIN/BCS.
This programme is designed for a broad professional audience who want to build a solid foundation in artificial intelligence in an accessible way. The programme is explicitly not limited to IT professionals, but intended for anyone who wants to understand and apply AI in a professional context.
Thisprogramme is suitable for:
- Business professionals and managers who want to use AI in their work
- Professionals in marketing, finance, operations, HR, healthcare, logistics, and other domains
- Consultants, analysts, and project managers who support or will support AI initiatives
- IT, data, and innovation professionals who need a foundation before further specialisation
- Any employee or manager who wants to evaluate, apply, or factor AI into decision-making
The additional classroom day is particularly valuable for participants who prefer learning through interaction. It provides space for questions, exercises, case studies, and reflection with an expert trainer and fellow professionals.
This learning journey provides a clear overview of the technologies and techniques behind modern AI applications, such as expert systems and image and speech recognition. You will learn what AI is, which core techniques are used, and how these translate into practical applications, including numerical models, classification, chatbots, speech and text processing, GPT models, and expert systems.
The programme is accredited at BCS Essentials level and prepares you for the EXIN examination. After completion, you can progress to follow-up pathways such as AI Foundation, Cognitive Augmentation, or Data Driven Business Leadership.
Learning objectives:
- Understand why data, data science, and AI are vital for the future
- Discover what data science and AI are and how they transform organisations
- Learn what algorithms, machine learning, and GPT models are and how they are applied
- Build your first AI models in our AI playground
- Develop awareness of the risks, ethics, and dilemmas surrounding AI and how to mitigate them
- Understand that EU AI guidelines place the human at the centre
- Know how to start with a concrete use case within your own work practice
This learning path consists of:
- an e-learning consisting of a series of multi-media micro-learnings
- access to our AI playground in which you build your first AI models and can practice prompting
- quizzes to test your knowledge
- support via our AI 'learning buddy' to experience an Agent helping you
- examples of advanced agents including our EU AI Act Buddy
- One day participation in our classical session in Utrecht met an English speaking trainer
You can additionally opt to take the EXIN / BCS exam and gain the certification that you are 'AI Literate'. See separate product 'exam voucher'
After completing the Essentials, you can further deepen your knowledge by following:
- AI Foundation,
- Generative AI and Prompting, or
- AI Ethics.
We are happy to help you design your learning pathway based on your interests and needs.
This course starts at your own pace with the e-learning. Going through the entire e-learning will take about eight hours. After completing the e-learning, you can attend one of our classroom sessions.
The schedule is posted on our website, where you can enroll yourself for your preferred classroom day.
- The importance of data, data science, and artificial intelligence
- What data science and AI are and how they transform organisations
- How algorithms and machine learning work and where they are applied
- Build your first AI models and Prompt in our AI Playground
- Risks, ethics, and practical measures for trustworthy and responsible AI
- Understanding EU guidelines for human-centric AI
- Exploring application areas and how to get started yourself
€825
Online
16 uren
Generative AI Essentials - Prompting ChatGPT, Copilot, Gemini (eLearning+Classroom) (EN)
Utrecht
ma 28 dec. 2026
Learn to use Generative AI — ChatGPT, Copilot, Gemini, and Claude — at an advanced level! Get started with AI Prompting, Skills, and AI Agents in your own work environment.
The work environment is changing rapidly due to the rise of Generative AI. But how do you turn this technology from a fun gadget into a strategic advantage?
In Axveco’s Generative AI Essentials blended learning course, you will truly understand and, above all, learn how to apply Large Language Models (LLMs), Generative Pre-Trained Transformers (GPTs), Skills, and AI Agents.
This training goes beyond simply “prompting”; we dive into the logic of LLMs, the art of advanced AI Prompt Engineering, and the essential frameworks of safety and ethics. At your own pace, you will build the expertise needed to take the lead in the AI revolution within your organisation.
We use leading models such as ChatGPT, Copilot, Gemini, Claude, and more. You will mainly work with text prompting and Agents for business use, but image, animation, music, and voice will also be covered.
We have been delivering this programme for four years, and it remains highly popular as an entry point into AI.
This e-learning is intended for a broad professional audience who want an accessible introduction to Generative AI:
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The Active Knowledge Worker: Whether in marketing, finance, HR, or IT, you seek ways to double your productivity with AI.
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Curious yet Critical: You don’t settle for superficial answers and want to understand why a model gives a certain output and how to steer it.
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A Self-Starter: You enjoy learning independently, experimenting in a safe environment (our AI Playground), and immediately applying your knowledge to your daily work.
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No Technical Background Required: You don’t need to be a programmer; a healthy dose of digital fluency and a drive to innovate are enough.
As this programme is designed as a broadly accessible entry-level course, it is explicitly not limited to IT professionals, but intended for everyone who wants to understand Generative AI in an informed and responsible way.
Upon completion of this blended learning path, you will be able to:
- Demystify the Technology: Clearly understand how LLMs and Transformers work and distinguish between major models (ChatGPT, Copilot, Claude, Gemini) and hosting arrangements.
- Prompt for a desired result: Use techniques (like creating context and specific prompt structures) to achieve high-quality, consistent business results.
- Configure simple AI Agents: Gain practical experience building and testing AI agents with a system instruction in Copilot or within our secure AI Playground.
- Understand Skills and how these are developed
- Navigate Risks & Regulations: Understand and detect hallucination and bias while complying to the standards of the EU AI Act.
- Identify Value: Analyse business processes to determine where GenAI adds the most strategic value.
You will learn to prompt like a professional!
This learning path consists of:
- an eLearning consisting of a series of multi-media micro-learnings
- access to our AI playground in which you build your first AI models and can practice prompting
- quizzes to test your knowledge
- support via our AI 'learning buddy' to experience an Agent helping you
- examples of advanced agents including our EU AI Act Buddy
- One day participation in our classical session in Utrecht with an English speaking trainer
Generative AI Essentials is just the beginning of your journey. Axveco offers a complete ecosystem of accredited follow-up programmes to help you turn your expertise into recognised value:
- Generative AI Foundation, where you learn how to build Agents and how business processes are transformed by AI.
- AI Brevet (AIC4NL): the logical next step for anyone who wants to obtain official, internationally recognised proof of expertise covering the full AI spectrum.
- AI and Data-Driven Business Model: for those who want to move from execution to strategy; learn how to create and manage a complete AI roadmap for your organisation.
- Deep Dives & Specialisations: specific programmes focused on Data Management, AI Ethics, and the EU AI Act.
With Axveco, you choose a learning partner that supports you from your first prompt through to the strategic redesign of your business. Your growth does not stop with this learning path.
This training is a combination of e-learning and live classroom session.
The training is built around the essential domains that transform you into a fully-fledged AI professional:
- Technological Understanding: Understand how Large Language Models (LLMs) and Transformers work. You will learn the logic behind AI output, so that you not only use the technology, but truly understand it.
- Professional Prompting: Master advanced techniques such as Chain-of-Thought and few-shot prompting. You will learn to design instructions methodically for consistent, high-quality business results.
- Practice in the AI Playground: Take immediate action in a safe environment. You will experiment hands-on with the latest models, configure AI agents, and build working prototypes for your day-to-day practice (Copilot, ChatGPT, Claude, Gemini etc)
- Ethics & Legislation: Navigate the AI landscape safely. You will gain a solid understanding of the EU AI Act, privacy safeguards under the GDPR, and the principles of Trustworthy AI to manage risks such as bias and hallucinations.
- Strategic Impact: Learn to identify promising use cases and translate AI value into your organisation. You will develop a roadmap for successful collaboration between humans and machines.
The Value of the Classroom Session:
- Where e-learning stops, the classroom session begins.
- It offers the unique opportunity to brainstorm with senior experts and peers.
- This interaction ensures cross-pollination
- You learn from others' real-world cases and sharpen your judgment through critical discussions on implementation, governance, and the human side of AI transformation.
€895
Online
16 uren
Generative AI Essentials - Prompting ChatGPT, Copilot, Gemini, Claude (eLearning) (NL)
Leer Generatieve AI (ChatGPT, Copilot, Gemini, Claude) gebruiken op topniveau! Ga aan de slag met AI Prompting, Skills en AI Agents in jouw werkomgeving.
De wereld van werk verandert razendsnel door de opkomst van Generatieve AI. Maar hoe zet je deze technologie om van een leuke gadget naar een strategisch voordeel?
In de e-learning Generative AI Essentials van Axveco leer je Large Language Models (LLM’s), Generative Pre-Trained Transformers (GPT's), Skills en AI Agents echt begrijpen en vooral toepassen.
Deze training gaat verder dan alleen 'chatten'; we duiken in de logica van LLM's, de kunst van geavanceerde AI Prompt Engineering (AI Prompting) en de cruciale kaders van veiligheid en ethiek. In je eigen tempo bouw je de expertise op die nodig is om binnen jouw organisatie de leiding te nemen in de AI-revolutie.
Wij maken gebruik van vooraanstaande modellen zoals ChatGPT, Copilot, Gemini, Claude en meer. Je gaat aan de slag voornamelijk met text prompting en Agents voor zakelijk gebruik maar beeld, animatie, musiek en stem komen ook aan bod.
Wij leveren dit programma al vier jaar en het blijft zeer populaire als instap in AI.
Deze e-learning is ontworpen voor professionals die niet willen afwachten, maar de regie willen nemen over hun eigen digitale toekomst.
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Je bent een actieve kenniswerker: Of je nu in marketing, finance, HR of IT werkt, je zoekt naar manieren om je productiviteit te verdubbelen met AI.
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Je bent nieuwsgierig maar kritisch: Je neemt geen genoegen met oppervlakkige antwoorden en wilt begrijpen waarom een model bepaalde output geeft en hoe je dit kunt sturen.
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Je bent een zelfstarter: Je vindt het prettig om onafhankelijk te leren, te experimenteren in een veilige omgeving (onze AI-speeltuin) en direct de opgedane kennis toe te passen in je dagelijkse werk.
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Geen technische voorkennis vereist: Je hoeft geen programmeur te zijn; een gezonde dosis digitale handigheid en de wil om te innoveren zijn voldoende.
Omdat het programma bedoeld is als breed toegankelijk instapniveau, is het nadrukkelijk niet beperkt tot IT-professionals, maar juist ontwikkeld voor iedereen die AI op een verstandige en geïnformeerde manier wil leren begrijpen.
Na afronding van deze e-learning ben je in staat om:
- De technologie te doorgronden: duidelijk te begrijpen hoe LLM’s en Transformers werken en onderscheid te maken tussen belangrijke modellen zoals ChatGPT, Copilot, Claude en Gemini, en verschillende hostingvormen.
- Te prompten voor het gewenste resultaat: technieken toe te passen, zoals het creëren van context en specifieke promptstructuren, om hoogwaardige en consistente zakelijke resultaten te bereiken.
- Eenvoudige AI Agents te configureren: praktische ervaring op te doen met het bouwen en testen van AI Agents met een systeeminstructie in Copilot of binnen onze veilige AI Playground.
- Skills te begrijpen en hoe deze worden ontwikkeld.
- Risico’s en regelgeving te navigeren: hallucinaties en bias te begrijpen en te herkennen, en tegelijkertijd te voldoen aan de normen van de EU AI Act.
- Waarde te identificeren: bedrijfsprocessen te analyseren om te bepalen waar GenAI de meeste strategische waarde toevoegt.
Je leert prompting als een pro!
De Generative AI Essentials is pas het begin van jouw reis. Axveco biedt een compleet ecosysteem aan (geaccrediteerde) vervolgopleidingen om je expertise te verzilveren:
- Generative AI Foundation waarin je leert Agents bouwen en hoe bedrijfsprocessen getransformeerd worden door AI.
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AI Brevet (AIC4NL): De logische volgende stap voor wie een officieel, internationaal erkend bewijs van vakmanschap wil behalen dat het hele AI-spectrum beslaat.
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AI en Data Driven Business Model: Voor wie de stap wil maken van uitvoering naar strategie; leer hoe je een volledige AI-roadmap voor je organisatie opstelt en beheert.
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Deep Dives & Specialisaties: Specifieke trajecten gericht op Data Management, AI Ethiek en de EU AI Act.
Met Axveco kies je voor een leerpartner die je ondersteunt van je eerste prompt tot aan de strategische herinrichting van je bedrijf. Jouw groei stopt niet bij dit leerpad.
Deze training is een e-learning. Je kunt hem ook als blended programma volgen, waarbij je de e-learning combineert met een extra klassikale lesdag. Zoek dan naar 'Generative AI Essentials - Prompting ChatGPT, Copilot, Gemini (eLearning+Classroom)'.
De training is gebouwd op de essentiële domeinen die je transformeren tot een volwaardig AI-professional:
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Technologisch Begrip: Begrijp de werking van Large Language Models (LLM's) en Transformers. Je leert de logica achter AI-output, zodat je de technologie niet alleen gebruikt, maar ook echt doorgrondt.
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Professional Prompting: Beheers geavanceerde technieken zoals Chain-of-Thought en Few-shot prompting. Je leert methodisch instructies ontwerpen voor consistente, hoogwaardige zakelijke resultaten.
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Praktijk in de AI-Speeltuin: Directe actie in een veilige omgeving. Je experimenteert hands-on met de nieuwste modellen, configureert AI-agents en bouwt werkende prototypes voor jouw dagelijkse praktijk (Copilot, ChatGPT, Claude, Gemini etc).
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Ethiek & Wetgeving: Navigeer veilig door het AI-landschap. Je krijgt grip op de EU AI Act, privacywaarborgen (AVG) en de principes van Trustworthy AI om risico’s zoals bias en hallucinaties te beheersen.
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Strategische Impact: Leer kansrijke use-cases identificeren en AI-waarde vertalen naar je organisatie. Je ontwikkelt een roadmap voor een succesvolle samenwerking tussen mens en machine.
€495
E-Learning
8 uren
Generative AI Essentials - Prompting ChatGPT, Copilot, Gemini, Claude (eLearning) (EN)
Learn to use Generative AI — ChatGPT, Copilot, Gemini, and Claude — at an advanced level! Get started with AI Prompting, Skills, and AI Agents in your own work environment.
The work environment is changing rapidly due to the rise of Generative AI. But how do you turn this technology from a fun gadget into a strategic advantage?
In Axveco’s Generative AI Essentials e-learning course, you will truly understand and, above all, learn how to apply Large Language Models (LLMs), Generative Pre-Trained Transformers (GPTs), Skills, and AI Agents.
This training goes beyond simply “prompting”; we dive into the logic of LLMs, the art of advanced AI Prompt Engineering, and the essential frameworks of safety and ethics. At your own pace, you will build the expertise needed to take the lead in the AI revolution within your organisation.
We use leading models such as ChatGPT, Copilot, Gemini, Claude, and more. You will mainly work with text prompting and Agents for business use, but image, animation, music, and voice will also be covered.
We have been delivering this programme for four years, and it remains highly popular as an entry point into AI.
This e-learning is intended for a broad professional audience who want an accessible introduction to Generative AI:
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The Active Knowledge Worker: Whether in marketing, finance, HR, or IT, you seek ways to double your productivity with AI.
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Curious yet Critical: You don’t settle for superficial answers and want to understand why a model gives a certain output and how to steer it.
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A Self-Starter: You enjoy learning independently, experimenting in a safe environment (our AI Playground), and immediately applying your knowledge to your daily work.
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No Technical Background Required: You don’t need to be a programmer; a healthy dose of digital fluency and a drive to innovate are enough.
As this programme is designed as a broadly accessible entry-level course, it is explicitly not limited to IT professionals, but intended for everyone who wants to understand Generative AI in an informed and responsible way.
Upon completion of this e-learning, you will be able to:
- Demystify the Technology: Clearly understand how LLMs and Transformers work and distinguish between major models (ChatGPT, Copilot, Claude, Gemini) and hosting arrangements.
- Prompt for a desired result: Use techniques (like creating context and specific prompt structures) to achieve high-quality, consistent business results.
- Configure simple AI Agents: Gain practical experience building and testing AI agents with a system instruction in Copilot or within our secure AI Playground.
- Understand Skills and how these are developed
- Navigate Risks & Regulations: Understand and detect hallucination and bias while complying to the standards of the EU AI Act.
- Identify Value: Analyse business processes to determine where GenAI adds the most strategic value.
You will learn to prompt like a professional!
Generative AI Essentials is just the beginning of your journey. Axveco offers a complete ecosystem of accredited follow-up programmes to help you turn your expertise into recognised value:
- Generative AI Foundation, where you learn how to build Agents and how business processes are transformed by AI.
- AI Brevet (AIC4NL): the logical next step for anyone who wants to obtain official, internationally recognised proof of expertise covering the full AI spectrum.
- AI and Data-Driven Business Model: for those who want to move from execution to strategy; learn how to create and manage a complete AI roadmap for your organisation.
- Deep Dives & Specialisations: specific programmes focused on Data Management, AI Ethics, and the EU AI Act.
With Axveco, you choose a learning partner that supports you from your first prompt through to the strategic redesign of your business. Your growth does not stop with this learning path.
This training is an e-learning of the stated duration. It can also be followed as a blended programme, where you combine the e-learning with an additional one-day classroom session.
The training is built around the essential domains that transform you into a fully-fledged AI professional:
- Technological Understanding: Understand how Large Language Models (LLMs) and Transformers work. You will learn the logic behind AI output, so that you not only use the technology, but truly understand it.
- Professional Prompting: Master advanced techniques such as Chain-of-Thought and few-shot prompting. You will learn to design instructions methodically for consistent, high-quality business results.
- Practice in the AI Playground: Take immediate action in a safe environment. You will experiment hands-on with the latest models, configure AI agents, and build working prototypes for your day-to-day practice (Copilot, ChatGPT, Claude, Gemini etc)
- Ethics & Legislation: Navigate the AI landscape safely. You will gain a solid understanding of the EU AI Act, privacy safeguards under the GDPR, and the principles of Trustworthy AI to manage risks such as bias and hallucinations.
- Strategic Impact: Learn to identify promising use cases and translate AI value into your organisation. You will develop a roadmap for successful collaboration between humans and machines.
€495
E-Learning
8 uren