Opleiding: Corporate Responsibility (corporate communicatie)
Corporations are increasingly held accountable for their effect on both the environment and society. This course focuses on the corporation’s responsibility to its key constituencies such as customers, employees, shareholders, communities, and the environment in all parts of their operations. This concept extends beyond obligations to comply with regulations alone and finds companies taking further steps voluntarily to “do well by doing good”.
Through cases focusing on the social, reputational, and environmental consequences of corporate activities, you will learn how to make difficult choices, promote responsible behavior within their organizations, communicate effectively about corporate responsibility, and understand the role personal values play in developing responsible corporate behavior for both the organizations they will work for and themselves.
The masterclass is designed to help you:
- to provide an overview of corporate responsibility (CR) and to learn how it can enhance reputation and value in today’s global business environment.
- to assess what the corporation’s responsibility is to various constituents.
- to provide tools and frameworks related to CR that will be essential for your success as a Corporate Communication executive.
- to look at best and next practices for integrating CR in global corporations.
- to help you determine your own responsibility as a leader.
