Opleiding: Bringing Technology to Market // Kompetenzen für internationale Geschäfte und globale Märkte

Three modules across the major business regions of the world. Consortial program that brings together senior managers from technology-driven companies. Get the right understanding, concepts, and tools for improving revenue generation in the global market.

The global market is turbulent and its competitive landscape is constantly shifting. New customer segments, low-cost competitors, new technologies, and innovative business models demand that suppliers adjust their market approaches to changing conditions.

Similarly, managers responsible for a product and/or region have to know how to tailor services and product offerings to profit from these developments. They have to generate competitive market strategies and establish the means for their implementation. This includes gaining support within their corporations and motivating their teams to excel in the global environment.

In our program, we will teach you how to plan for growth and mitigate risk as a manager in technology-driven B2B markets. To meet the demands of the global business world, the three modules will be run in the US, China, and Europe, bringing together an international group of participants.

Key topics

• Tackling low-cost competition in global B2B markets
• Developing innovative business models
• Turning complex services into a profitable business
• Developing market-based controlling systems
• Optimizing decision making in sales and marketing processes
• Negotiating sales success
• Achieving sales excellence through leadership
• Handling different cultural and political frameworks
• Understanding the current drivers of market-oriented management