Opleiding: AI+ Marketing Practitioner™ eLearning

Formerly known as AI+ Marketing™ <br> <br> Unlock Marketing Potential: Employ Advanced AI Technologies

• AI-Powered Marketing: Explore predictive analytics, customer journey mapping, and automation

• Strategic Impact: Learn to develop data-backed, personalized marketing strategies

• Future-Focused Tools: Includes chatbots, AI content, and trend forecasting

• ROI & Retention: Boost lead generation, customer retention, and innovation

1. Course Introduction Preview Module 1: Introduction to Artificial Intelligence (AI) in Marketing
   1. 1.1 Understanding AI and Its Core Components Preview
   2. 1.2 Historical Context and Evolution of AI in Marketing Preview
   3. 1.3 AI Technologies Transforming Marketing Preview
   4. 1.4 Applications of AI in Marketing Module 2: AI-Driven Content Strategy and Personalization
      1. 2.1 Introduction to AI in Content Marketing Preview
      2. 2.2 Personalization Through AI Preview
      3. 2.3 Implementing AI in Your Content Strategy Module 3: AI in Social Media and Email Marketing
         1. 3.1 AI Integration in Social Media Marketing Preview
         2. 3.2 Leveraging AI for Email Marketing Success Module 4: Leveraging AI for Marketing Analytics
            • 4.1 Introduction to AI-powered Analytics
            • 4.2 Predictive Analytics and Consumer Behavior
            • 4.3 Measuring and Optimizing Campaign Effectiveness
            Module 5: Ethical Considerations in AI Marketing
            • 5.1 Ethical AI Use in Marketing
            • 5.2 Regulatory Compliance and Standards
            • 5.3 Implementing Ethical AI Marketing Practices
            Module 6: Crafting an AI-Driven Marketing Strategy
            • 6.1 Strategic Planning with AI
            • 6.2 Implementation of AI in Marketing Strategies
            • 6.3 Creating a Scalable AI Marketing Plan
            Module 7: AI Integration in Multichannel Marketing Campaigns
            • 7.1 Integrating AI in Multichannel Strategies
            • 7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
            • 7.3 Future Trends in AI and Multichannel Marketing
            Optional Module: AI Agents for Marketing
            • 1. Understanding AI Agents
            • 2. Case Studies
            • 3. Hands-On Practice with AI Agents
            Tools you will explore
            • HubSpot
            • Copy.ai
            • ActiveCampaign

Online proctored exam included, with one free retake.
Exam format: 50 questions, 70% passing, 90 minutes, online proctored exam

Access to all materials and exams is provided for 365 days after delivery.