Opleiding: AI+ Marketing Practitioner™

Formerly known as AI+ Marketing™

Unlock Marketing Potential: Employ Advanced AI Technologies

• AI-Powered Marketing: Explore predictive analytics, customer journey mapping, and automation

• Strategic Impact: Learn to develop data-backed, personalized marketing strategies

• Future-Focused Tools: Includes chatbots, AI content, and trend forecasting

• ROI & Retention: Boost lead generation, customer retention, and innovation

Marketing Professionals: Enhance your expertise by integrating AI-driven strategies for smarter, data-backed campaigns.

Digital Marketing Experts: Leverage AI tools to optimize content personalization, SEO, and audience targeting.

Business Leaders: Innovate marketing practices by adopting AI technologies to drive growth and improve customer engagement.

CRM Specialists: Optimize customer relationships with AI-powered insights and automation for more effective communication.

Students & New Graduates: Build a competitive edge in the marketing field by mastering AI tools and technologies.1

• AI in Marketing Essentials:Learn foundational AI concepts to streamline workflows and enhance marketing effectiveness.
• AI-Driven Campaign Optimization:Master AI algorithms to optimize ads, personalize messages, and automate performance tracking.
• Customer Insights through AI:Analyze data with AI to gain insights, predict trends, and personalize marketing strategies.
• Ethical AI Practices in Marketing:Understand ethical AI practices, mitigate biases, and ensure transparency and fairness in marketing.

• Course Introduction Preview

• 1.1 Understanding AI and Its Core Components
• 1.2 AI Technologies Transforming Marketing
• 1.3 Applications of AI in Marketing

• 2.1 Introduction to AI in Content Marketing
• 2.2 Personalization Through AI
• 2.3 AI in Search and Content Discovery
• 2.4 Implementing AI in Your Content Strategy

• 3.1 AI Integration in Social Media Marketing
• 3.2 Leveraging AI for Email Marketing Success

• 4.1 Introduction to AI-powered Analytics
• 4.2 Predictive Analytics and Consumer Behavior
• 4.3 Measuring and Optimizing Campaign Effectiveness
• 4.4 Ethical AI and Responsible Marketing
• 4.5 Future Trends in AI-driven Marketing

• 5.1 Ethical AI Use in Marketing
• 5.2 Regulatory Compliance and Standards
• 5.3 Implementing Ethical AI Marketing Practices

• 6.1 Strategic Planning with AI
• 6.2 Implementation of AI in Marketing Strategies
• 6.3 Creating a Scalable AI Marketing Plan

• 7.1 Integrating AI in Multichannel Strategies
• 7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
• 7.3 Future Trends in AI and Multichannel Marketing

• 1. What Are AI Agents?
• 2. Applications and Trends for AI Agents in Marketing
• 3. How Does an AI Agent Work?
• 4. Core Characteristics of AI Agents
• 5. Importance of AI Agents
• 6. Significance of AI Agents in Marketing Industry
• 7. Types of AI Agents

• HubSpot
• Copy.ai
• ActiveCampaign

Online proctored exam included, with one free retake.
Exam format: 50 questions, 70% passing, 90 minutes, online proctored exam

Access to all materials and exams is provided for 365 days after delivery.

De OCICT maatwerk-methode houdt in dat op basis van de behoefte van de klant - en indien nodig na een intakegesprek - een individueel opleidingstraject wordt opgesteld. De trainingen worden veelal individueel gevolgd, zodat iedere training een maatwerktraject is. Klassikale trainingen zijn natuurlijk mogelijk, mits ze aansluiten bij de leerbehoeften van de deelnemers / opdrachtgever.

Alle onderdelen van de training kennen een voortdurende wisselwerking tussen theorie en praktijk. De inhoud van de training kan vooraf per cursist worden aangepast en tijdens de cursus worden bijgesteld. De focus ligt op maatwerk: het traject wordt afgestemd op de doelstellingen van de deelnemer(s) en/of opdrachtgever, ongeacht of het individueel of klassikaal wordt aangeboden.