Opleiding: AI+ Marketing Practitioner™

Formerly known as AI+ Marketing™

Unlock Marketing Potential: Employ Advanced AI Technologies

• AI-Powered Marketing: Explore predictive analytics, customer journey mapping, and automation

• Strategic Impact: Learn to develop data-backed, personalized marketing strategies

• Future-Focused Tools: Includes chatbots, AI content, and trend forecasting

• ROI & Retention: Boost lead generation, customer retention, and innovation

• Course Introduction Preview

• 1.1 Understanding AI and Its Core Components Preview
• 1.2 Historical Context and Evolution of AI in Marketing Preview
• 1.3 AI Technologies Transforming Marketing Preview
• 1.4 Applications of AI in Marketing

• 2.1 Introduction to AI in Content Marketing Preview
• 2.2 Personalization Through AI Preview
• 2.3 Implementing AI in Your Content Strategy

• 3.1 AI Integration in Social Media Marketing Preview
• 3.2 Leveraging AI for Email Marketing Success

• 4.1 Introduction to AI-powered Analytics
• 4.2 Predictive Analytics and Consumer Behavior
• 4.3 Measuring and Optimizing Campaign Effectiveness

• 5.1 Ethical AI Use in Marketing
• 5.2 Regulatory Compliance and Standards
• 5.3 Implementing Ethical AI Marketing Practices

• 6.1 Strategic Planning with AI
• 6.2 Implementation of AI in Marketing Strategies
• 6.3 Creating a Scalable AI Marketing Plan

• 7.1 Integrating AI in Multichannel Strategies
• 7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
• 7.3 Future Trends in AI and Multichannel Marketing

• 1. Understanding AI Agents
• 2. Case Studies
• 3. Hands-On Practice with AI Agents

• HubSpot
• Copy.ai
• ActiveCampaign

Online proctored exam included, with one free retake.
Exam format:

50 questions, 70% passing, 90 minutes, online proctored exam

Access to all materials and exams is provided for 365 days after delivery.

Instructor-led OR Self-paced course + Official exam + Digital badge