Opleiding: Storytelling - EN (training)
Description:
Description:
Storytelling is indispensable for successful content marketing: it makes your communication activities much more effective. With a good story, you can set yourself apart from others. A good story sticks. But what makes a story good?
During the course Storytelling, you’ll work with your own story in both words and images. You’ll be working with storylines, short copy and impressions. Learning which story elements are needed and which techniques support a concise, inspiring and powerful story for your organisation.
Purpose:
In 1 day you learn: - The importance of cross media storytelling for your brand, - To develop your vision and concept on storytelling, - Apply storytelling in the content strategy and communication-approach, - Connect your story to the various phases of the customer journey, - How to create a good story with techniques, images and story elements, - How to get to work with storytelling and develop your story
Target audience:
This course is for everyone working (or aspiring to) with storytelling and who wants to be able to convey a powerful story about their organisation.
Pre-education:
For this course, Bachelor’s degree or equivalent experience is required.
