Opleiding: Key Account Management Program

Key Account Management Program

12 weeks intensive live training & coaching program

• Learn how you realize substantial growth with your most important customers

• By following the SalesMoose Canvas methodology you implement a step-by-

  step approach to implement Key Account management as a process

• Improve the sales skills of you and your team

1. Program outline & objectives

By who:

SalesMoose has 11 experienced coaches with each more than 25 years of relevant experience in all sectors. This is how a thorough understanding of all sectors’ unique challenges is ensured.

• Learn to summarize and present the most crucial account information on a One-page dashboard: The SalesMoose Canvas.

• Learn how to realize consistent growth with your most important customers.

• Learn how to segment your (Key) Accounts and how to prioritize your actions and efforts.

• Learn how to present your account plan to your Management and learn how to obtain buy-in for your plans.

• By implementing Key Account Management (KAM) as a process, you will ensure a common methodology is used and all relevant customer intelligence is captured and shared accurately and imminently .

• By implementing KAM, you will obtain, and process vital information from customers bottom up, as a base for next year’s sales targets and budget rounds.