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SCRUM Product Owner Advanced
3543 KA Utrecht
vr 21 aug. 2026
en 1 andere data
Korte beschrijving
An advanced, practice-driven Scrum Product Owner training that deepens strategic thinking, stakeholder engagement, and evidence-based decision-making in complex product environments.
Inhoud
Scrum Product Owner Advanced is a two-day, in-depth training designed for experienced Product Owners who want to strengthen both their theoretical understanding and practical application of Scrum in real-world, complex environments. The course is built around structured learning blocks connected to key advanced Product Owner themes, including working with Scrum in complex contexts, adopting the different stances of the Product Owner, and engaging effectively with stakeholders at an organizational level. Participants explore how business strategy, product vision, value, and evidence-based management come together in modern product development.
The training places strong emphasis on customer representation, hypothesis-driven development, experimentation, and advanced product backlog management. Practical techniques are woven throughout the program, allowing experienced professionals to bring their own challenges, questions, and insights into the learning process. Topics such as empiricism, Definition of Done, product backlog, risk management, and leadership are explored through discussion and applied exercises.
Day one focuses on empiricism, Agile principles, product vision and strategy, and the practical challenges of maintaining a clear and actionable Product Backlog. The day ends with a short retrospective to reflect and adapt.
Day two starts with a check-in and continues with advanced stakeholder engagement, development and experimentation, value and evidence-based management, and leadership and risk considerations. The final sessions support preparation for the PSPO II exam, followed by discussion of parked topics and an outlook on certification and continued growth as a Product Owner.
As Product Owners gain experience, challenges shift from understanding Scrum basics to navigating complexity, organizational dynamics, and strategic decision-making. Scrum Product Owner Advanced supports this next step by helping participants refine their role, sharpen their product leadership skills, and strengthen their impact across teams and stakeholders. The training connects Scrum theory to everyday product challenges, enabling participants to apply empiricism, experimentation, and value-focused thinking with confidence.
Participants benefit from trainers who bring extensive hands-on experience, translating theory into practical guidance, real-life examples, and proven approaches that work in complex organizations. This practical perspective helps bridge the gap between framework knowledge and effective product ownership in demanding environments. The training also provides a safe space to exchange experiences with peers, reflect on current practices, and leave with actionable insights that can be applied immediately.
Doelgroep
Target audience
Experienced Product Owners who want to deepen their strategic and leadership capabilities
Senior Product Managers looking to strengthen their Scrum-based product ownership skills
Agile Coaches supporting Product Owners in complex product environments
Scrum Masters who want to better understand advanced Product Owner responsibilities
Product Leaders responsible for vision, value, and stakeholder alignment
Business Analysts transitioning into advanced Product Owner roles
Consultants advising organizations on Agile product management
Voorvereisten
Participants should have solid experience working as a Product Owner or in a closely related product role. A strong understanding of Scrum fundamentals and practical exposure to backlog management, stakeholder collaboration, and product delivery is expected. Prior completion of a Scrum Product Owner or equivalent training is recommended.
Doelstelling
At the end of the training you will be able to:
Strategize, develop, and manage a clear and compelling Product Vision and Product Backlog
Conduct effective conversations with teams and stakeholders about product goals, vision, metrics, and ways of working
Lead and facilitate product management workshops and high-impact discussions with stakeholders and decision-makers
Participate confidently in product development processes and provide teams with a clear vision to maintain focus on outcomes and value
Exameninformatie
Exam information
This training includes a voucher for the official, internationally recognized exam. The costs of the exam voucher are included in the price of the training. Shortly after the start of the training you will receive a voucher with which you can reserve your exam Bear in mind that you must plan your exam at least 5 working days in advance For more info check: https://academy.capgemini.nl/en/topic/exams-capgemini-academy
Exam Guarantee
We have full confidence in the quality for our training. Therefore, if you take this training in our open schedule, we offer an Exam gurantee.
This means that you can retake the training for free, and you'll receive a complimentary exam voucher if you don't pass the exam on your first attempt.
The following conditions apply:
You attended the entire training.
You took the first exam within 2 months after the training.
There is a maximum of 1 year between your initial training and the free training.
Exam duration (minutes): 60
% extra time for non-native speakers: 0
Number of exam questions: 40
Minimum correct questions: 85%
Exam style: Multiple choice
Open book: Yes
€2.130
Klassikaal
max 16
Stakeholder Engagement - de verdieping
3543 KA Utrecht
do 2 jul. 2026
Korte beschrijving
Voor professionals die méér willen dan ‘betrekken’: beïnvloeden, verbinden en versnellen.
Inhoud
Je kent de basis — nu is het tijd voor echte impact. In de dagelijkse praktijk draait effectief stakeholdermanagement om meer dan technieken alleen: het vraagt om fijngevoeligheid, vertrouwen opbouwen en het creëren van beweging. In Stakeholder Engagement – de verdieping ga je precies daarmee aan de slag.
Je krijgt krachtige denkkaders aangereikt, werkt aan concrete gedragsvaardigheden, en oefent met situaties die je direct herkent uit je eigen werk. Deze training sluit naadloos aan op Stakeholder Engagement – de basis en helpt je jouw aanpak scherp te verdiepen en naar een hoger niveau te tillen.
Je werkt door op de Zoo-case uit de basistraining. Verwacht energieke oefeningen, scenario’s met lastige stakeholders en directe feedback op je aanpak. Het resultaat?
Na deze dag:
Heb je een aangescherpte stakeholderstrategie en een werkend engagement- & communicatieplan.
Kun je bewust beïnvloeden en verwachtingen sturen zonder de relatie te beschadigen.
Ben je aantoonbaar sterker in moeilijke gesprekken en in complexe, politieke krachtenvelden.
Doelgroep
Business analisten
Product Owners
Project- en programmamanagers
Consultants
Voorvereisten
Van de deelnemers wordt verwacht dat ze de training "Stakeholder Engagement - de basis" hebben gevolgd.
Doelstelling
Wat ga je leren?
Stakeholderstrategie 2.0 – van intentie naar concrete keuzes in wie, wanneer, waarmee en waarom.
Empathie die werkt – belangen, drijfveren en drempels écht begrijpen en omzetten in actie.
Engagement & verbinding – relaties bouwen die samenwerking versnellen (en escalaties voorkomen).
Communiceren met effect – kernboodschappen en kanalen die per stakeholder wél werken.
Beïnvloeden met integriteit – stijlen, tactieken en timing; van nudge tot besluitvormingsritme.
Obstakels & verwachtingsmanagement – weerstand herkennen, ombuigen en realistische afspraken borgen.
€840
Klassikaal
max 14
Stakeholder Engagement - advanced
3543 KA Utrecht
do 22 okt. 2026
Korte beschrijving
For professionals who want more than just 'involvement': influencing, connecting and accelerating
Inhoud
You know the basics — now it's time for real impact. In daily practice, effective stakeholder management is about more than techniques alone: it requires sensitivity, building trust, and creating movement. In Stakeholder Engagement – the advanced course, you will work on exactly that.
You will be provided with powerful conceptual frameworks, work on concrete behavioral skills, and practice situations that you will immediately recognize from your own work. This training seamlessly builds on Stakeholder Engagement – the basics and helps you sharpen and elevate your approach to a higher level.
You'll continue working on the Zoo case from the basic training. Expect energetic exercises, scenarios with challenging stakeholders, and direct feedback on your approach. The result?
After this day:
You'll have a refined stakeholder strategy and a working engagement & communication plan.
You'll be able to consciously influence and manage expectations without damaging relationships.
You'll be demonstrably stronger in difficult conversations and within complex political arenas.
Doelgroep
Business Analysts
Product Owners
Project and Programme managers
Consultants
Voorvereisten
Participants are expected to have completed the "Stakeholder Engagement - The Basics" training.
Doelstelling
What will you learn?
Stakeholder Strategy 2.0 – from intention to concrete choices regarding who, when, what, and why.
Empathy that works – truly understanding interests, drivers, and barriers and translating them into action.
Engagement & Connection – building relationships that accelerate collaboration (and prevent escalation).
Communicating effectively – key messages and channels that work for each stakeholder.
Influencing with integrity – styles, tactics, and timing; from nudging to decision-making rhythm.
Obstacles & Expectation Management – ??recognizing resistance, redirecting it, and securing realistic agreements.
€840
Klassikaal
max 14
Design Thinking
3543 KA Utrecht
wo 4 nov. 2026
en 1 andere data
Korte beschrijving
Design Thinking is a creative problem-solving process optimized for high uncertainty and limited data challenges.
Inhoud
Design Thinking is a process for creative problem solving, optimized for challenges with high uncertainty and limited existing data. We increasingly encounter challenges that cannot be solved by traditional, linear approaches. Problems cannot be solved with the same reasoning that caused them to arise. To create a more appropriate solution, the problem must be redefined. It’s not enough to just learn Design Thinking; you also need to experience it.
In this training you will get familiar with:
What is Design Thinking?
How does it relate to other Agila methods?
Experience Design Thinking through several exercises
Examples of Design Thinking in action
How do you apply Design Thinking yourself, for example with canvases or a Design Sprint?
Our trainers bring a wealth of practical experience to the theoretical concepts, offering real-world insights and best practices. This training empowers you with the skills to address complex problems creatively and efficiently. By mastering and applying Design Thinking, you’ll be able to redefine problems and develop more suitable solutions, significantly improving your ability to navigate and resolve contemporary challenges.
Doelgroep
Product Managers: Enhance your ability to innovate and solve complex product challenges.
UX/UI Designers: Improve your design process by integrating user-centric problem-solving techniques.
Business Analysts: Gain tools to redefine problems and develop creative solutions.
Project Managers: Learn to apply Design Thinking to manage projects with high uncertainty.
Entrepreneurs: Equip yourself with methods to tackle startup challenges creatively.
Marketing Professionals: Innovate marketing strategies by understanding customer needs deeply.
Engineers: Apply creative problem-solving to technical challenges.
Educators: Integrate Design Thinking into your teaching methods to foster creativity.
Voorvereisten
No prior knowledge of Design Thinking is required.
Doelstelling
At the end of the training you will be able to:
Understand the basics of Design Thinking theory.
Apply Design Thinking principles to real-world problems.
Differentiate Design Thinking from other Agile methodologies.
Learn and apply various Design Thinking methodologies that can be used both independently and in workshops.
Utilize tools such as canvases to implement Design Thinking in your projects.
€1.800
Klassikaal
max 9
Scrum Lift Off
3543 KA Utrecht
do 23 jul. 2026
en 5 andere data
Korte beschrijving
Duik in de wereld van Scrum met onze 'Scrum Lift Off'-training en verhoog je Agile-reis!
Inhoud
Deze training onderzoekt de basisprincipes van de Scrum-methodiek vanuit de Agile-principes en het Agile-manifesto. Je leert over Scrum-events, rollen en mindset, met een focus op het bevorderen van samenwerking en iteratieve ontwikkeling. Deze interactieve cursus is opgebouwd uit serieuze gaming-elementen om het leren en behoud van de nieuwe kennis te verbeteren. Je krijgt praktische ervaring en inzichten om Scrum effectief toe te passen in je werk.
Onze trainers brengen, met hun uitgebreide expertise, een unieke mix van theoretische en praktische kennis naar de 'Scrum Lift Off'. Ze belichten de theoretische concepten met hun ervaringen uit de echte wereld en best practices, wat een tastbare dimensie toevoegt aan je leerproces. Deze verrijkende mix maakt 'Scrum Lift Off' het perfecte startpunt voor degenen die Scrum in hun professionele omgeving willen integreren.
Doelgroep
Scrum Masters: verbeter je faciliteringsvaardigheden en verdiep je begrip van Scrum.
Product Owners: Leer hoe je de productwaarde kunt maximaliseren door effectief backlogbeheer.
Leden van het ontwikkelteam: Begrijp je rol in een Scrum-team en hoe je effectief kunt bijdragen.
Projectmanagers: Maak de overstap van traditioneel projectmanagement naar Agile projectleiderschap.
Leden van het leiderschapsteam: Begrijp hoe je Agile-teams in jouw organisatie kunt ondersteunen en inzetten.
Voorvereisten
Basiskennis van projectmanagement is nuttig, maar niet verplicht.
Doelstelling
Aan het einde van de training:
Begrijp je de kernprincipes en -waarden van het Scrum-framework
Kun je de rollen, gebeurtenissen en artefacten in Scrum identificeren
Kun je een Agile-mindset en samenwerking binnen teams bevorderen
Heb je praktische ervaring opgedaan door middel van interactieve oefeningen en serious gaming
Kun je je voorbereiden op het Scrum.org Professional Scrum Master I (PSM I)-examen, inclusief een examenvoucher
Exameninformatie
Examengarantie:
Wij hebben alle vertrouwen in de kwaliteit van onze trainingen. Daarom geven we examen garantie als je deze training in ons open rooster volgt. Dat betekent dat je gratis de training nogmaals kunt volgen én je krijgt een gratis examenvoucher als je het examen de eerste keer niet haalt.
Hiervoor zijn de volgende voorwaarden van toepassing:
Je bent de hele training aanwezig geweest
Je hebt het eerste examen binnen 2 weken na de training afgelegd, conform de scrum.org voorwaarden
Tussen je initiële training en de gratis training zit maximaal 1 jaar.
Duur examen: 60 min
% extra tijd indien niet in moedertaal: 0%
Aantal examenvragen: 80
Minimaal aantal goed te beantwoorden: 68
Examen stijl: Multiple choice
Open Boek: Ja
€1.245
Klassikaal
max 16
SCRUM Product Owner Advanced
3543 KA Utrecht
ma 23 nov. 2026
en 1 andere data
Korte beschrijving
Een praktijkgerichte, verdiepende Scrum Product Owner training die strategisch denken, stakeholderbetrokkenheid en evidence-based besluitvorming versterkt in complexe productomgevingen.
Inhoud
Scrum Product Owner Advanced is een intensieve tweedaagse training voor ervaren Product Owners die hun theoretische kennis én praktische toepassing van Scrum willen verdiepen in complexe, realistische omgevingen. De training bestaat uit gestructureerde leerblokken rond geavanceerde Product Owner-thema’s, zoals werken met Scrum in complexe contexten, het aannemen van verschillende Product Owner-houdingen, en effectieve stakeholderbetrokkenheid op organisatieniveau. Deelnemers onderzoeken hoe bedrijfsstrategie, productvisie, waardecreatie en Evidence-Based Management samenkomen in moderne productontwikkeling.
De training legt sterke nadruk op klantvertegenwoordiging, empathie, hypothese-gedreven ontwikkeling, experimenteren en geavanceerd Product Backlog Management. Praktische technieken staan centraal en deelnemers brengen hun eigen vraagstukken, ervaringen en uitdagingen in. Onderwerpen als empirisme, Definition of Done, Product backlog, risicomanagement en leiderschap worden verdiept via interactieve discussies en oefeningen.
Dag één richt zich op empirisme, Agile principes, productvisie en strategie, en de praktische uitdagingen van het onderhouden van een heldere en actiegerichte Product Backlog. De dag wordt afgesloten met een korte retrospectieve.
Dag twee start met een check-in en gaat verder met geavanceerde stakeholderbetrokkenheid, ontwikkeling en experimentatie, Value en Evidence-Based Management, en leiderschap en risicovraagstukken. De laatste onderdelen ondersteunen de voorbereiding op het PSPO II-examen, gevolgd door het bespreken van eerder geparkeerde onderwerpen en een vooruitblik op certificering en verdere professionele groei als Product Owner.
Naarmate Product Owners meer ervaring opdoen, verschuiven hun uitdagingen van het begrijpen van Scrum-basisprincipes naar het omgaan met complexiteit, organisatiedynamiek en strategische besluitvorming. Scrum Product Owner Advanced ondersteunt deze volgende stap door deelnemers te helpen hun rol verder te verfijnen, hun productleiderschap te versterken en meer impact te maken richting teams en stakeholders. De training verbindt Scrum-theorie met dagelijkse productuitdagingen en helpt deelnemers empirisme, experimentatie en waardegericht werken met vertrouwen toe te passen.
Deelnemers profiteren van trainers met ruime praktijkervaring die theorie vertalen naar concrete handvatten, herkenbare praktijkvoorbeelden en bewezen werkwijzen. Deze praktijkgerichte benadering overbrugt de kloof tussen kennis van het framework en effectief Product Ownership in veeleisende organisaties. Daarnaast biedt de training een veilige leeromgeving om ervaringen uit te wisselen, te reflecteren op het eigen handelen en direct toepasbare inzichten mee te nemen.
Doelgroep
Voor wie is deze training
Ervaren Product Owners die hun strategische en leiderschapsvaardigheden willen verdiepen
Senior Product Managers die hun Scrum-gebaseerde product ownership willen versterken
Agile Coaches die Product Owners begeleiden in complexe productomgevingen
Scrum Masters die meer inzicht willen krijgen in geavanceerde Product Owner-verantwoordelijkheden
Product Leaders met verantwoordelijkheid voor visie, waarde en stakeholderafstemming
Business Analisten die doorgroeien naar een gevorderde Product Owner-rol
Consultants die organisaties adviseren over Agile productmanagement
Voorvereisten
Deelnemers hebben ruime ervaring als Product Owner of in een vergelijkbare productrol. Een gedegen kennis van Scrum en praktijkervaring met backlogmanagement, stakeholdersamenwerking en productontwikkeling wordt verwacht. Het volgen van een Product Owner-training of gelijkwaardige opleiding wordt aanbevolen.
Doelstelling
Aan het einde van de training ben je (beter) in staat :
Een duidelijke en overtuigende Productvisie en Product Backlog formuleren, ontwikkelen en beheren
Effectieve gesprekken voeren met teams en stakeholders over productdoelen, visie, meetpunten en werkwijzen
Productmanagementworkshops en impactvolle gesprekken met stakeholders en besluitvormers leiden en faciliteren
Actief deelnemen aan productontwikkelprocessen en teams voorzien van een heldere visie om focus te houden op resultaat en waarde
Exameninformatie
Bij deze training is een voucher voor het officiële, internationaal erkende examen inbegrepen. De kosten van de examenvoucher zijn opgenomen in de prijs van de training. Kort na aanvang van de training ontvang je per mail een voucher waarmee je je examen kunt reserveren. Houd rekening met het feit dat je minimaal 5 werkdagen vooraf je examen moet plannen.Kijk voor meer informatie ook op https://academy.capgemini.nl/thema/examens
Examen garantie
Wij hebben alle vertrouwen in de kwaliteit van onze trainingen. Daarom geven we examen garantie als je deze training in ons open rooster volgt.
Dat betekent dat je gratis de training nogmaals kunt volgen én je krijgt een gratis examenvoucher als je het examen de eerste keer niet haalt.
Hiervoor zijn de volgende voorwaarden van toepassing:
Je bent de hele training aanwezig geweest
Je hebt het eerste examen binnen 2 maanden na de training afgelegd
Tussen je initiële training en de gratis training zit maximaal 1 jaar.
Duur examen: 60
% extra tijd indien niet in moedertaal: 0
Aantal examenvragen: 40
Minimaal aantal goed te beantwoorden: 85%
Examen stijl: Multiple Choice
Open boek: Ja
€2.130
Klassikaal
max 16
Service Design
3543 KA Utrecht
do 5 nov. 2026
en 1 andere data
Korte beschrijving
Familiar with Design Thinking but struggling to apply it? This two-day hands-on Service Design training offers practical tips and teaches you new techniques and methods that you can use right away.
Inhoud
After being introduced to Design Thinking and gaining some experience, it can be challenging to successfully apply it within your organization or project. This training offers the perfect solution. We encourage participants to bring their own cases so that we can work together on practical and relevant solutions.
During this two-day hands-on training, you will learn everything about Service Design at an awareness level: what it means, when to apply it, and the conditions necessary to achieve results. We accomplish this by using the following tools and techniques: mindset mapping, simple customer journeys, creating and asking interview questions, affinity mapping, stakeholder mapping, service blueprint, and drafting an initial version of a design brief.
In this way, you will develop services that add value for users and create (new) propositions for your organization.
Upon completion of this training, you will have tips and actions to successfully apply Service Design within your organization or project. Our trainers have hands on experience and share these with you during the training.
Doelgroep
The training is suitable for anyone involved in product design who wants to learn more about increasing user value through the Design Thinking philosophy. Additionally, the training is ideal for those who want to learn how to apply various Service Design techniques and gain insight into when they are useful. Experience with applying Design Thinking in practice is required. This includes, for example:
Product owners;
Product (innovation) managers;
(Business) analysts;
Experienced UX’ers/Design Thinkers;
Customer Centricity/Experience experts.
Voorvereisten
Knowledge and practical experience with Design Thinking through participation in this training from Capgemini Academy and/or familiarity with the methods: interviewing, empathy mapping, the define step, and ideation methods.
Requirements: A laptop with internet access is required during this training.
Doelstelling
After this training, you will be familiar with:
The power of Design Thinking combined with Service Design methods.
Actions you can take to create more space for Service Design within the organization and/or projects.
The different phases of the Service Design process.
Mindset map, interview techniques, data analysis, service blueprint, stakeholder mapping, and design brief.
Various tips, techniques, and methods that help increase the ‘maturity’ within an organization and engage and keep stakeholders involved.
Tips to improve your own case and turn it into a successful result.
€1.800
Klassikaal
max 12
Customer Centricity
3543 KA Utrecht
wo 26 aug. 2026
en 5 andere data
Korte beschrijving
Learn to put the customer first with practical tools from Lean, Agile, and Design Thinking.
Inhoud
“We have to put the customer first” is a frequently heard statement, but what does that really mean? If we ask you about your positive or negative experiences as a client of an organization, you can count on having enough to say! In the ‘customer centricity’ training, we focus on that and with your customer experience we look for what client centricity really means and how you make its effects visible. You learn from Lean, Agile and Design Thinking what the effects of your work are on the customer. You investigate who your client is and you get the tools to work ‘customer centric’. Customer centricity starts with you but does not end there. We look at what an organization can do to become client centric and you learn from organizations that have elevated customer centricity to art.
Our trainers bring a wealth of practical experience to the theoretical concepts, offering real-world insights and best practices. This training will deepen your understanding of customer centricity and demonstrate how to make its impact visible in your work. You’ll learn to view your tasks from the customer’s perspective and acquire tools and methods that you can apply immediately. Furthermore, you’ll explore how organizations can implement customer-centric strategies and processes, learning from those who have perfected this approach.
Doelgroep
Customer Service Representatives: Enhance your skills in understanding and addressing customer needs effectively.
Product Managers: Gain insights into designing products that meet customer expectations and improve satisfaction.
Business Analysts: Understand customer data and use it to drive business decisions.
Project Managers: Ensure your projects align with customer needs and deliver value.
Consultants: Provide better advice to clients by understanding their customer-centric challenges.
IT Professionals: Develop systems and solutions that enhance the customer experience.
Voorvereisten
No specific prerequisites are required, but a basic understanding of customer service principles and business operations is beneficial.
Doelstelling
At the end of the training you will be able to:
Analyze the impact of your work on customer satisfaction.
Apply Lean, Agile, and Design Thinking principles to enhance customer experience.
Identify and understand your target customers.
Implement strategies to foster a customer-centric culture in your organization.
Evaluate and learn from organizations that excel in customer centricity.
€900
Klassikaal
max 12
UX Awareness
3543 KA Utrecht
ma 20 jul. 2026
en 1 andere data
Korte beschrijving
Gain a solid foundation in UX methods, tools, and techniques, and learn to create positive user experiences in this one-day practical training.
Inhoud
To create a positive User Experience (UX) is the key to the success of a product. It pays off to give attention to all the aspects that influence the User Experience, to get the users satisfied and loyal towards the product or brand. Because: Who would want to give a product or service a second chance after a poor first experience? In this one-day practical training UX Awareness you get a solid foundation of:
UX methods, tools and techniques.
WCAG principles and guidelines for accessibility.
Important insights about UX, UI and Agile.
You learn to recognize UX bottlenecks and opportunities, and how you can collaborate (e.g. Agile Scrum) with UX colleagues.
You will learn UX basics and best practices, how to analyse the market and you learn interview techniques and how to conduct interviews.
You understand the value of adding UX elements to your product or service and learn different prototype techniques and which to use when.
There is also much attention on how you create value after implementation with specific tips to evaluate and analyse your findings.
Our trainers bring a wealth of practical experience to the theoretical concepts, offering real-world insights and best practices. This training empowers you to identify UX bottlenecks and opportunities, collaborate seamlessly with UX colleagues, and integrate UX steps within Agile frameworks. By mastering and applying UX principles, you can greatly improve user satisfaction and loyalty, making your product or service truly stand out in the market.
Doelgroep
Product Managers: Oversee product development and ensure UX principles are integrated into the product lifecycle.
Starting UX Designers: Design user interfaces that are intuitive and meet user needs.
Developers: Implement UX designs and ensure technical feasibility.
Project Managers: Coordinate teams and manage projects with a focus on UX.
Marketing Professionals: Gain insights into user behaviour and enhance customer engagement by improving UX.
Business Analysts: Analyze user data to inform UX improvements.
Customer Support Managers: Enhance customer satisfaction by understanding UX principles.
Entrepreneurs: Build user-friendly products from the ground up.
Voorvereisten
No prior UX experience is required.
Doelstelling
At the end of the training you will be able to:
This training is interactive, and you will practice with assignments and examples from your own project or from those of other participants.
Understand the role and value of UX.
Identify areas for improvement and translate these into ideas and plans.
Implement UX steps with your team in (Agile) working methods.
Use the correct methods, tools, and templates depending on the situation.
€900
Klassikaal
max 12
Customer Journey Design
3543 KA Utrecht
ma 6 jul. 2026
en 3 andere data
Korte beschrijving
Learn to design and optimize customer journeys, discovering touchpoints and new opportunities to enhance client contact strategies and brand loyalty.
Inhoud
Organizations are increasingly aware that it is not just about the moment of “checkout”, but about creating a positive user experience during the entire customer journey from the first to the last moment of contact. In the Customer Journey Design training, you learn to design these customer journeys yourself. You (re)discover touchpoints and find out where new B2B and/or B2C opportunities lie for the client. Customer Journey Design offers an approach that combines several methods and techniques and gives you insight into how to develop new services as effectively as possible, for use with a variety of media and channels. You learn to use:
Empathy map
Customer journeys, phases, and touchpoints
User interviews
Map emotions
Data and GAP analysis It will give you the knowledge to lay a new basis for the client contact strategy and brand/product loyalty.
Our trainers bring a wealth of practical experience to the theoretical concepts, offering real-world insights and best practices. This training empowers you to design impactful customer journeys, elevating the overall customer experience and uncovering new business opportunities. By mastering various methods and techniques, you can greatly enhance client satisfaction and foster loyalty.
Doelgroep
Marketing Managers: Enhance your ability to design customer-centric marketing strategies.
Customer Experience Managers: Improve customer satisfaction by optimizing every touchpoint.
Product Managers: Develop products that align with customer needs and expectations.
Business Analysts: Gain insights into customer behaviour and identify areas for improvement.
UX/UI/ Service Designers: Create user-friendly interfaces that enhance the customer journey.
Sales Managers: Understand the customer journey to better align sales strategies and discover new ones.
Entrepreneurs: Learn to create customer journeys that drive business growth.
Consultants: Offer clients advanced strategies for improving their customer journeys.
Voorvereisten
No prior experience is required.
Doelstelling
At the end of the training, you will be able to:
This course is designed to provide you with the knowledge and tools to create effective and engaging customer journeys, ultimately leading to improved client relationships and business success.
Put Customer Journey Design in the right context (IT and non-IT environment).
Use Customer Journey Design to improve the customer’s total experience with product and service.
Apply different processes and tools to analyze the customer journey and user expectations.
Develop strategies to enhance customer touchpoints and overall satisfaction.
Utilize empathy maps, user interviews, and data analysis to inform design decisions.
€900
Klassikaal
max 12