Opleiding: 2-Day Behavioral Design Training (Certificate)

System change starts with human behavior.

You can’t change systems without changing behavior. Whether you’re working in sustainability, HR, government, innovation, or marketing, behavior is the leverage point. Research from McKinsey shows that behavioral factors account for up to 70% of the success of organizational change. In short: shifting mindsets is what makes strategies stick.

This 2-day training equips you with the tools to understand and design behavior using psychology, framing, nudging, and design thinking. You’ll get a solid theoretical foundation, a hands-on toolkit, and tons of inspiration. It’s practical, creative, immediately applicable – and fun. Expect to remove resistance to change, boost conversion, and get people on board.

What is this course about?

This training is designed for professionals who want to create real change and need others to act. You’ll learn how behavior works, what drives people (and what holds them back), and how to design interventions that move them.

We combine behavioral psychology with design thinking. No endless lectures, but actionable frameworks, real-life cases, and high-energy sessions. You’ll work on challenges applicable to your line of work and leave with a concrete action plan.