Opleiding: AI+ Microsoft 365 Copilot Marketing Specialty™ eLearning

Master AI-Enhanced Marketing Excellence with Microsoft 365 Copilot

• AI-Powered Marketing Strategy: Align AI-driven marketing with organizational goals to boost customer engagement and maximize value across campaigns.
• Predictive Content Creation & Campaign Design: Use machine learning and AI tools to predict trends, optimize messaging, and streamline campaign scheduling for better delivery and results.
• AI-Driven Marketing Resource Optimization: Apply AI to match skills, forecast content needs, and balance workloads, boosting productivity, cutting costs, and preventing burnout in marketing teams.
• Proactive Customer Insights & Risk Management: Leverage AI-powered sentiment analysis and predictive risk detection to spot issues in real time, improve interactions, and strengthen governance.
• Intelligent Analytics & Decision Support: Build AI dashboards, analyze real-time market trends, and auto-summarize campaign performance to derive actionable insights from marketing data.

Marketing Leaders & Managers: Ideal for marketing heads and managers who want to modernize their campaigns using AI, enabling smarter decision-making, personalized strategies, and data-driven customer insights.

Marketing Strategists & Campaign Managers: For professionals managing multiple marketing campaigns who aim to use AI for intelligent content creation, scheduling optimization, and performance forecasting.

Data Analysts & Marketing Researchers: Designed for professionals responsible for analyzing market trends and consumer behavior, seeking to leverage AI for data analysis, personalization, and predictive insights.

Digital Transformation Leaders: Great for professionals driving digital or AI transformation initiatives, looking to seamlessly integrate AI tools into marketing operations and enhance overall strategy.

AI & Analytics Professionals in Marketing: Perfect for analysts and AI practitioners looking to apply machine learning, predictive analytics, and automation to marketing campaigns and customer engagement.

• AI-Powered Marketing Leadership:Lead marketing strategies using AI-driven insights and tools for smarter campaigns.
• Smarter Content Creation:Automate content generation and refine messaging for greater audience engagement.
• Optimized Customer Interaction:Use AI to improve customer experiences and interactions across digital platforms.
• Future-Ready Career Growth:Prepare for future roles in AI marketing with innovative skills that drive efficiency and strategic growth.

• 1.1 The Rise of AI in Marketing
• 1.2 Meet Microsoft 365 Copilot for Marketing
• 1.3 Copilot & Microsoft Graph: Secure Brand and Data Integration
• 1.4 Intro to Responsible AI in Marketing
• 1.5 Case Study: Pulse Creative Agency

• 2.1 Introduction to Microsoft 365 Copilot
• 2.2 Creating Ad Copy and Campaign Messages
• 2.3 Campaign Presentation Design
• 2.4 Blog & Social Media Content Creation
• 2.5 Case Study: BrandHive

• 3.1 Generating A/B Testing Variations
• 3.2 Personalized Email Campaigns
• 3.3 Using Copilot for Market Trend Analysis
• 3.4 Case Study: FreshWave Foods

• 4.1 Introduction to Copilot Studio
• 4.2 Designing a Content Request Agent
• 4.3 Building a Brand Guidelines Q&A Agent
• 4.4 Case Study

• 5.1 Prompt Refinement for Tone and Messaging
• 5.2 Integrating Copilot with Analytics Dashboards
• 5.3 Case Study: AdSphere

• 6.1 Principles in Practice
• 6.2 Data Protection & Compliance
• 6.3 Bias, Hallucination & Human Oversight
• 6.4 Operationalizing Responsible AI

• 7.1 Introduction and Aim of the Capstone
• 7.2 Project Overview and Learning Objectives
• 7.3 Tools Used
• 7.4 Detailed Step-by-Step Hands-On Guide

• Microsoft 365 Copilot
• Microsoft Copilot Studio
• Azure OpenAI Service
• Microsoft Graph
• Power BI
• Docker
• Jenkins
• Amazon Web Services (AWS)
• Google Cloud
• IBM Cloud
• Microsoft Entra ID
• Microsoft Azure
• Microsoft Purview
• Power Automate
• Terraform
• Kubernetes
• GitHub Actions
• Ansible
• Prometheus
• Grafana

Online proctored exam included, with one free retake.
Exam format: 50 questions, 70% passing, 90 minutes, online proctored exam

Access to all materials and exams is provided for 365 days after delivery.

De OCICT maatwerk-methode houdt in dat op basis van de behoefte van de klant - en indien nodig na een intakegesprek - een individueel opleidingstraject wordt opgesteld. De trainingen worden veelal individueel gevolgd, zodat iedere training een maatwerktraject is. Klassikale trainingen zijn natuurlijk mogelijk, mits ze aansluiten bij de leerbehoeften van de deelnemers / opdrachtgever.

Alle onderdelen van de training kennen een voortdurende wisselwerking tussen theorie en praktijk. De inhoud van de training kan vooraf per cursist worden aangepast en tijdens de cursus worden bijgesteld. De focus ligt op maatwerk: het traject wordt afgestemd op de doelstellingen van de deelnemer(s) en/of opdrachtgever, ongeacht of het individueel of klassikaal wordt aangeboden.