Opleiding: Online Behavioural AI Course

Stop getting generic AI output. Combine behavioural science frameworks with AI for strategically grounded insights. Anyone can use AI. The ones who get more out of it understand what makes people tick, because the best prompt starts with understanding people. This course teaches you to combine behavioural science frameworks with AI to produce strategically grounded insights, personas, behavioural diagnoses and prototypes, instead of generic output. Across 10 lessons you learn to prompt for how people actually decide, to build rich audience profiles from real fears and motivations, and to use AI as a sparring partner for smarter interventions. It is for marketers, researchers and designers who want AI to produce strategically grounded work and to keep the human judgement the technology still lacks. Every lesson is short and focused, so you can pause, rewind and revisit whenever a new project or campaign calls for it. You get lifetime access, downloadable frameworks, AI Prompt Guides plus the SUE Guru, personal feedback from the SUE team, and an EQAC-accredited certificate. Taught in English with Dutch subtitles.