Opleiding: AI+ Marketing Practitioner™

Formerly known as AI+ Marketing™

Unlock Marketing Potential: Employ Advanced AI Technologies

* AI-Powered Marketing: Explore predictive analytics, customer journey mapping, and automation
* Strategic Impact: Learn to develop data-backed, personalized marketing strategies
* Future-Focused Tools: Includes chatbots, AI content, and trend forecasting
* ROI & Retention: Boost lead generation, customer retention, and innovation

Course Overview

* Course Introduction Preview Module 1: Introduction to Artificial Intelligence (AI) in Marketing

* 1.1 Understanding AI and Its Core Components Preview
* 1.2 Historical Context and Evolution of AI in Marketing Preview
* 1.3 AI Technologies Transforming Marketing Preview
* 1.4 Applications of AI in Marketing Module 2: AI-Driven Content Strategy and Personalization

* 2.1 Introduction to AI in Content Marketing Preview
* 2.2 Personalization Through AI Preview
* 2.3 Implementing AI in Your Content Strategy Module 3: AI in Social Media and Email Marketing

* 3.1 AI Integration in Social Media Marketing Preview
* 3.2 Leveraging AI for Email Marketing Success Module 4: Leveraging AI for Marketing Analytics

* 4.1 Introduction to AI-powered Analytics
* 4.2 Predictive Analytics and Consumer Behavior
* 4.3 Measuring and Optimizing Campaign Effectiveness Module 5: Ethical Considerations in AI Marketing

* 5.1 Ethical AI Use in Marketing
* 5.2 Regulatory Compliance and Standards
* 5.3 Implementing Ethical AI Marketing Practices Module 6: Crafting an AI-Driven Marketing Strategy

* 6.1 Strategic Planning with AI
* 6.2 Implementation of AI in Marketing Strategies
* 6.3 Creating a Scalable AI Marketing Plan Module 7: AI Integration in Multichannel Marketing Campaigns

* 7.1 Integrating AI in Multichannel Strategies
* 7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
* 7.3 Future Trends in AI and Multichannel Marketing Optional Module: AI Agents for Marketing

* 1. Understanding AI Agents
* 2. Case Studies
* 3. Hands-On Practice with AI Agents Tools you will explore

* HubSpot
* Copy.ai
* ActiveCampaign

Online proctored exam included, with one free retake.
Exam format: 50 questions, 70% passing, 90 minutes, online proctored exam



Access to all materials and exams is provided for 365 days after delivery.

Instructor-led OR Self-paced course + Official exam + Digital badge