Opleiding: Employer Branding (English)
Build an employer brand that attracts the right talent faster and at lower costs, without a big budget.
Your vacancies are open, but the right candidates don't apply. The people who do respond don't match your organisation. Meanwhile, recruitment costs rise and talent signs with your competitors.
That is not a vacancy problem, it is a brand problem. Candidates choose employers they know and trust. And here is the good news: employer branding is not reserved for organisations with famous names or big budgets. It takes a clear story, smart use of the channels you already have, and time.
In this training you take solid steps towards a strong employer brand. We work with the strategy behind your brand and show you how to put it into practice, based on your daily reality. You also get 90 days of support and a 30-minute private online session afterwards.
What is the result?
After this training:
- You have an employer branding step-by-step plan, from storytelling to employer proposition
- You work with the 6 building blocks of an employer proposition (EPP)
- You know how to establish a distinctive employer proposition
- You collect and tell the real stories of your employees
- You measure and improve your employer brand with KPIs
- You write job ads that strengthen your employer brand
One participant wrote in her review that she learnt far more than expected: from better job ads to standing out from the crowd.
Programme
Employer Branding strategy
- An employer branding step-by-step plan, from storytelling to employer proposition
- The 6 building blocks for the development of an employer proposition (EPP)
- Multiple ways to determine the identity and image of your organisation
- Establishing a distinctive employer proposition
- Tips for storytelling and collecting special stories from employees
- Measuring and improving the employer brand (KPIs)
Targeted recruitment marketing and communication
- Tips for targeted recruitment marketing
- The best qualitative and quantitative recruiting channels
- Useful and original tips for a better recruitment site
- Advice for a referral programme that works
- Inspiring examples of labour market communication campaigns
Job Branding & Marketing
- Target group analysis and desk research
- The story of the vacancy and the organisation
- Attractive and convincing vacancy texts that strengthen the employer brand
- Suggestions for a better candidate experience
⭐⭐⭐⭐⭐ Mariët Saakstra, Content Marketeer
"Good course with many practical examples and assignments in between the theory. Highly recommended for anyone who wants a deep dive into recruitment marketing and employer branding."
⭐⭐⭐⭐ Saskia Goedheer, Senior Communications Advisor and Press/Media Officer
"A must for communication professionals who, together with their recruiters, want to take their Employer Brand to the next level. From tips on how to improve your job ads to deploying the network of your employees."
⭐⭐⭐⭐⭐ Iris Elburg, Senior Recruiter
"A fun, valuable day in which I learned a lot! Recruitment is really a profession that involves many facets such as Marketing, Employment Law, and Communication. In this training, all these facets come to the fore and you get a lot of tips. Recommended!!"
In-company training tailored for you
Develop recruiting skills for your international team via our (online) incompany classes, with personal coaching:
✅ Immediate access to expert knowledge
✅ Align team practices and share experiences
✅ Flexible online or on-site sessions
Contact us for tailor-made advice and a quote for incompany training in English (or Dutch if you prefer).
About RecruitmentTraining.pro
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