Opleiding: E-learning Master of Online Persuasion (Consumenten Psychologie / Online Marketing)

This course provides you with key insights into psychology which will enable you to better understand your customers. Since marketing is defined as ‘communicating the value of a product to customers’, psychology can be seen as the science behind marketing.

How does your customer make decisions? What’s the role of emotion and ratio in decision making? How can you, working in marketing, influence this process of decision making?

What you'll get:

• 8 deep dives into the major psychological topics
• Every deep dive has 2 hours of video content and takes 4 hours including the reading material
• You can do the course when it suits your schedule
• Bart's team of psychologists will answer all the questions you have on the platform
• And you have the opportunity to ask Bart all your questions once a month via a live Q&A 
• After every deep dive, you'll have multiple choice exam questions to test your knowledge
• If you pass the course, you'll obtain the master of online persuasion certificate!

You’ll learn about major psychological models and theories. Also, you’ll be handed ‘tools’ in the form of evidence based persuasion techniques. We’ll show you how you can use these techniques to effectively improve your online channels.