Opleiding: Google Marketing Tools E-Learning Pakket

Word een expert in online marketing met dit uitgebreide e-learningpakket. Je leert werken met de populairste Google-tools om je campagnes te optimaliseren, bezoekersgedrag te analyseren en de prestaties van je website te verbeteren.

Inbegrepen modules:

• Google AdWords: advertentiecampagnes opzetten, zoekwoorden beheren en conversies meten
• Google Analytics: inzicht krijgen in bezoekersstromen, gedrag en conversies
• Google Analytics for Web: analyses toepassen op je website voor maximale prestaties

Inclusief interactieve video’s, praktijkgerichte opdrachten, voortgangstracking en certificaat na voltooiing.

Cursusinhoud

Google AdWords: Setting up Ad Campaigns

Course: 34 Minutes

• Activating & signing in to Google AdWords
• Understanding the Google AdWords interface
• Interpreting the Overview analytics
• Understanding campaigns
• Creating a campaign
  Managing campaigns

Google AdWords: Creating Ads & Ad Groups

Course: 46 Minutes

• Creating ad groups
• Using ad groups
• Editing your ad details
• Using extensions to improve your ad
• Editing ad locations
• Managing your ad schedule
• Adjusting your device settings
• Using ad variations
• Using campaign drafts
• Creating campaign experiments

Google AdWords: Using Audience, Placements & Keywords

Course: 37 Minutes

• Creating a target audience
• Viewing & analyzing demographics
• Using topics
• Managing placements
• Understanding the keyword interface
• Managing keywords
• Understanding location data

Google AdWords: Analyzing Ads & Campaigns

Course: 37 Minutes

• Creating a report
• Customizing reports
• Sharing reports
• Exporting reports
• Creating a dashboard
• Customizing a dashboard
• Sharing a dashboard
• Exporting a dashboard

Google AdWords: Managing Accounts & Settings

Course: 21 Minutes

• Adding new AdWords users
• Managing AdWords users
• Linking Google AdWords & Google Analytics accounts
• Configuring your account preferences
• Managing notifications

Google Analytics for Web: Creating & Managing Properties

Course: 54 Minutes

• Activating Google Analytics & signing in
• Understanding the Google Analytics interface
• Adding accounts
• Adding & viewing properties
• Managing properties
• Adding property views
• Creating view filters
• Setting up a goal
• Setting up custom alerts
• Managing Analytics users

Google Analytics for Web: Analyzing Audiences & User Behavior

Course: 51 Minutes

• Interpreting the Home View analytics
• Browsing real-time analytics
• Using Analytics Intelligence Insights
• Using the Audience Analytics Overview
• Using Geo metrics
• Analyzing location data
• Understanding Audience Behavior analytics
• Understanding your user traffic
• Understanding user behavior
• Using the Behavior Flow
• Analyzing page use

Google Analytics for Web: Using Dashboards & Reports

Course: 45 Minutes

• Creating a dashboard
• Creating a custom dashboard
• Customizing a dashboard
• Sharing dashboards
• Importing a dashboard from the gallery
• Managing dashboards
• Analyzing your location data in a pivot table
• Exporting analytics
• Sharing analytics
• Saving analytics

Data Analysis Overview

Course: 19 Minutes

• Course Introduction
• Digital Analysis and Common Digital Strategies
• Elements of Digital Analysis
• Analysis Techniques
• Conversions and Attribution

Measurement Plan

Course: 12 Minutes

• Resources for Data Measurement
• Creating a Measurement Plan
• Document Infrastructure and Plan Implementation

Data Collection and Metrics

Course: 11 Minutes

• Google Analytics Data Collection and Processing
• Types of Data
• Commonly Used Metrics

Practice: Features of Measurement

Course: 2 Minutes

• Exercise: Features of Measurement and Data Collection

Creating and Using a Google Analytics Account

Course: 18 Minutes

• Course Introduction
• Creating and Navigating an Account
• Setting Data Filters
• Goal and E-commerce Tracking
• Choosing Data Sources

Google Analytics Reports

Course: 27 Minutes

• Reporting Tasks and Navigation
• Audience Reports
• Acquisition Reports
• AdWords Reports
• Behavior Reports
• Creating Custom Reports and Using Dashboards

Practice: Set up a Google Analytics account

Course: 3 Minutes

• Exercise: Create and set up a Google Analytics account

Conversion Reports

Course: 19 Minutes

• Course Introduction
• Goal Flow Reports
• E-commerce Reports
• Multichannel Funnels Reports
• Attribution Reports

Google Tag Manager

Course: 16 Minutes

• Introduction to Tag Manager
• Configuring Tag Manager
• Adding Tag Manager Site Support
• Tag Manager Concepts

Google Analytics for Mobile Apps

Course: 6 Minutes

• Using the Analytics SDK
• Using the Google Tag Manager

Practice: Set Up Tag Manager

Course: 3 Minutes

• Exercise: Set Up Tag Manager

Upgrading Google Analytics

Course: 7 Minutes

• Course Introduction
• Upgrading from Legacy Page Tracking
• Upgrading Google Tag Manager

Google Analytics APIs and Tools

Course: 24 Minutes

• Interacting with Analytics Programmatically
• Google Management API
• Introducing Core Reporting API
• Using the Query Explorer
• Google Analytics Spreadsheet Add-on
• Analytics Mobile App

Practice: Use the Spreadsheet Add-on

Course: 3 Minutes

• Exercise: Use the Spreadsheet Add-on

Specificaties

Taal: Engels
Kwalificaties van de Instructeur: Gecertificeerd
Cursusformaat en Lengte: Lesvideo's met ondertiteling, interactieve elementen en opdrachten en testen
Lesduur: 8:14 uur
Voortgangsbewaking: Ja
Toegang tot Materiaal: 365 dagen
Technische Vereisten: Computer of mobiel apparaat, Stabiele internetverbindingen Webbrowserzoals Chrome, Firefox, Safari of Edge.
Support of Ondersteuning: Helpdesk en online kennisbank 24/7
Certificering: Certificaat van deelname in PDF formaat
Prijs en Kosten: Cursusprijs zonder extra kosten
Annuleringsbeleid en Geld-Terug-Garantie: Wij beoordelen dit per situatie
Award Winning E-learning: Ja

Tip! Zorg voor een rustige leeromgeving, tijd en motivatie, audioapparatuur zoals een koptelefoon of luidsprekers voor audio, accountinformatie zoals inloggegevens voor toegang tot het e-learning platform.